Guide to Content:
- Use of Yieldmo Website
- Cookies and Other Technologies
- Yieldmo Service
- Opt-Out of Interest-Based Advertising
- Data Retention
- Legal and Regulatory Compliance
- Third-Party Service Providers
- Business Transfers
- Aggregate Information
- Information Processing and Do-Not-Track
- Minimum Age
- Changing Your Newsletter Subscription and Privacy Preferences
Use of Yieldmo Website
Log DataOur servers may automatically record Non-PII from visitors to the Yieldmo Website ("Log Data"). This Log Data may be used to monitor usage, conduct administration and troubleshooting, and assist in improvements to the Yieldmo Website. We may vary and tailor the content the visitor receives in future visits to the Yieldmo Website based on such visitor's preferences and activities as determined based upon such Log Data.
Registration and Account DataIf you register to use the Yieldmo Website as a customer (e.g., as an advertiser, agency or publisher), we ask for and store information you provide such as your email, first name, last name, company name, username, address and phone number (collectively, "Registration Data"). After you register to use the Yieldmo Website, you may set up advertising campaigns and other account parameters. We may collect information about the manner of your use of the Yieldmo Website, including session length, IP address, time of usage, viewed pages and files, your advertising campaign selections, and other information regarding your use of the Yieldmo Website (collectively with Registration Data, the "Account Data"). This information may be used to provide the Yieldmo Service to you, conduct internal analysis, account management and maintenance, perform billing, invoicing and payment functions in connection with your account, send services-related information, alerts and promotional messages to you, and maintain and improve the performance of the Yieldmo Website and Yieldmo Service. We may also use this information to offer personalized features, including varying the content you receive in future visits to the Yieldmo Website based on your preferences and activities. Combination of Log Data, Registration and Account Data Log Data may be combined with a visitor's Registration Data and Account Data once the visitor has registered or subsequently logged into the Yieldmo Website. The combined data is used to provide, monitor and assist in improvements to the Yieldmo Website, and to customize content and advertising displayed to the user on the Yieldmo Website. Log Data, Account Data, Registration Data, and combined data is not sold or rented to third-parties. In addition, such information is not shared with third-parties except in the case of third-party service providers, legal processes and aggregate information, as noted below.
Cookies and Other TechnologiesYieldmo may collect the information noted in this Policy using the following methods: cookies, which are small data files that are stored on a visitor's computer or device, web beacons or pixels (pieces of code used by websites or third-parties to assign online activities to a computer or browser), application software development kits, otherwise known as SDKs, which are libraries of code embedded directly in partner applications, and/or server-to-server connections with our partners. Visitors can set their browser to reject cookies altogether, to reject Yieldmo's cookies in particular, or to delete cookies. An End User of the Yieldmo Service may opt-out of interest-based advertising from Yieldmo; please refer to the Section entitled "Opt-Out of Interest-Based Advertising" below.
Types of Information CollectedYieldmo partners with numerous companies to provide online advertisements to end users of mobile websites, mobile applications ("Apps") and other online media ("End Users"). As an End User browses the mobile Internet or uses Apps that include references to the Yieldmo Service, the End User's browser or device may request advertisements from Yieldmo's system. When Yieldmo receives these requests, and/or when Yieldmo delivers advertisements to such browser or device, we may collect Non-PII about these interactions (as well as any further interaction with the advertisements provided by the Yieldmo Service such as views, clicks, conversions, etc.). This may include, for example: IP address; unique identifiers sent to us from mobile devices, network carriers or data providers; information contained in http headers or other internet transfer protocol signals; de-identified personal information (such as email addresses or usernames that are "hashed" so as to be non-identifiable or non-linkable to an individual); anonymous demographic information such as a user's gender, age, and income range when not tied or not linkable to personal identifiers; attributes of computer or device usage, such as advertisements clicked, websites and content areas visited; date and time of advertisement request, and advertisement delivery and interaction activities; browser type and version; operating system; language setting; information about or from the presence or use of Apps on a mobile device; and location. Such information is stored on Yieldmo's servers. We may also use the GPS location of your device if you have opted to provide it to one of Yieldmo's publisher partners. If you have questions about how to disable your device's location services, we recommend you contact your mobile service carrier or the manufacture of your particular device. On occasion, we may also receive information from third-parties that enables advertisement optimization, independently of or in combination with the information collected by Yieldmo, such as audience interest segments and product categories. From time to time, advertisements served by Yieldmo may contain functionality that enables an End User to enter PII into such advertisements, in order to allow the End User to sign-up for or receive information regarding a product or service offered by an advertiser. In the event that an End User elects to provide PII under such circumstances, we may collect such PII on behalf of such advertiser or its agency. We may use and share such information as described under "How Information is Used" below.
Opt-Out of Interest-Based AdvertisingEnd Users can opt out of interest-based advertising served by Yieldmo. Click here to opt-out. In order to comply with an opt-out request, Yieldmo may set a non-unique cookie for the sole purpose of ensuring that such End User is no longer tracked individually. If an End User deletes its cookies or changes computers or devices after opting out, he or she will need to opt out again by clicking the link in this paragraph. End Users also have the option, at any time, to set their browser to not accept cookies from Yieldmo. Following an opt-out, Yieldmo's system will still provide advertisements to the End User. Please note, however, that these advertisements may be less relevant to such End User's interests.
Data RetentionPII and Non-PII are generally retained for up to 13 months, unless Yieldmo is required to retain such information for a longer period of time in order to comply with its legal or contractual obligations. After this timeframe, the information is anonymized in a way that makes it unable to be associated back to an individual computer or device and is then stored for analytical and reporting purposes.
Legal and Regulatory ComplianceWe may disclose information to fulfill legal or regulatory requirements or if we believe, in good faith, that such disclosure is legally required or necessary to protect others' rights or to prevent harm.
Third-Party Service ProvidersWe retain certain third-party service providers to perform functions and services for us. We may share information with these third-party service providers, but only to the extent necessary to perform these functions and services, and only pursuant to obligations that are consistent with this Policy.
Business TransfersWe may disclose information to third-parties if: (a) we sell or buy any business or assets, in which case we may disclose your information to the prospective seller or buyer of such business or assets, or (b) if Yieldmo or substantially all of its assets are acquired by a third-party, in which case information held by Yieldmo will be one of the transferred assets.
Aggregate InformationYieldmo may share aggregate and anonymous usage statistics regarding the Yieldmo Service with the public or businesses with whom we work. Such aggregated information is not PII. Yieldmo may also use such aggregated information to help Yieldmo improve the design and delivery of the Yieldmo Service and increase its effectiveness.
SecurityYieldmo uses reasonable administrative, technical, personnel and physical measures to safeguard PII and Non-PII in its possession against loss, theft and unauthorized use, disclosure or modification. To that end, we have designed and deployed hardware, software, and networking solutions in an effort to reasonably secure and protect access to our systems and data. Please note that where we have given you (or where you have chosen) a password that enables you to access the Yieldmo Website or Yieldmo Service, you are responsible for keeping this password confidential. Regardless of the precautions taken by you or by us, "perfect security" does not exist on the Internet. We cannot ensure or warrant the security of any information you transmit to us, and you transmit such information at your own risk.
Information Processing and Do-Not-TrackYour information may be kept on computers located outside of your state or country, where the privacy laws may not be as protective as those where you live. If you're located outside the United States and choose to provide your PII to us, we may transfer your PII to the United States and process it there. Yieldmo does not currently take action in response to do-not-track signals received from Internet browsers. However, you may opt-out of having your information be used for advertisement targeting as described under " Opt-Out of Interest-Based Advertising" above.
Minimum AgeThe Yieldmo Service and the Yieldmo Website are not developed for, or directed at, children under the age of 13. We do not knowingly accept registrations or information from users that are under 13. We will delete accounts of any users that we find to be under-age. If you are aware that any child under the age of 13 has become a registered user or provided personally identifiable information to Yieldmo, please inform us at email@example.com, so that we can confirm and take the appropriate steps to remove the account and any related information.
Changing Your Newsletter Subscription and Privacy PreferencesYieldmo may send to registered users, advertisers and publishers service and/or account activity-related announcements from time to time. You can unsubscribe from our email newsletters at any time. To do so, you can follow the instructions on the bottom of each newsletter. Publisher and advertiser customers of Yieldmo may also edit their privacy preferences in their member profile or email support@Yieldmo.com for such purpose. You may also write to Yieldmo Member Services at:
218 West 18th St., 2nd Floor
New York, NY 10011
ContactPlease contact us with any questions or concerns at firstname.lastname@example.org or via mail at the address below:
218 West 18th St., 2nd Floor
New York, NY 10011
Updated: March 24, 2015