(New York, NY) October 22, 2014 - Yieldmo, a mobile advertising solution that optimizes revenue for publishers, ROI for marketers, and the experience for consumers, today announced its Series C financing round led by Time Warner Investments. Yieldmo raised $10 million in its latest round, with full participation from existing institutional investors including Google Ventures, Union Square Ventures, Genacast, Rhodium, and Dace Ventures.
Yieldmo will use the funding to expand its pioneering Ad Format Lab™ and Private Mobile Marketplace. The Ad Format Lab conceives of innovative ways to deliver ad content on mobile publisher pages, and continuously prototypes and live tests ad formats to improve their favorability among consumers.
Yieldmo's Private Mobile Marketplace then enables advertisers to purchase these exclusive ad experiences on the mobile pages and apps of premium publishers, including Time Warner properties. Yieldmo’s Private Mobile Marketplace is distinct in that it only includes premium advertisers and publishers, and provides transparent reporting down to the placement level.
Since Yieldmo ads typically appear on 100% of a publisher’s pages, Yieldmo is uniquely able to use A/B testing, machine learning, and predictive modeling to optimize the ads towards their highest possible performance at the placement level. Advertisers frequently cite Yieldmo as their top-performing mobile ad partner. Publishers in the Private Mobile Marketplace begin earning incremental revenue immediately. Due to Yieldmo’s constant experimentation, publishers typically see this additional revenue increase by more than 90% during the first 12 months after launch.
Michael Yavonditte, Co-Founder and CEO of Yieldmo commented, "We continue to see success with our business model, and are excited to include Time Warner as a strategic investor and partner. We made the decision to invest heavily in new technology to improve the mobile ad experience for all parties, and the benefits of this early effort are now evident. Our proprietary technology has run tens of billions of unique ad tests to date – driving superior results for both advertisers and publishers."